Email marketing is the distribution of a message via email to a certain group of people. It aims to establish loyalty, brand awareness and to strengthen the market position of a brand, product or service.
Email marketing can be an important component of an outbound marketing campaign. When used in conjunction with other forms of marketing, like your website, blog, and social networking, email marketing maximizes your digital reach and can increase your potential client base.
However, unlike your website or blog, which are seen by a general audience, your emails and newsletters are seen by a group that has requested the interaction. Engaging with this group can provide a large return for a small amount of time and money, especially when you do it right.
To do it right, you have to know your audience. You have to know what information they need and how they want to receive it. But first, you need to build an audience.
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