Good Banner Design Tips to Improve Click Through Rate

Successful Digital marketing Campaign is measured by how much click you are getting? what is the percentage of a click-through (CTR)? or what is the conversion you are getting to your business?Major search engines like Google, Yahoo, Bing provide advertising facilities on the internet for the business owners.
Several companies run Banner Ad Campaign in Pay per click (PPC) advertising to get traffic than text-only campaigns because there is a belief that images get more attention than only text.

What if you are running pay per click(PPC) banner ad campaigns you are getting appropriate impression but you are not getting clicks and conversion. Everyone intention is to bring visitors and convert visitors into loyal customers
Think what changes in Banner ad design can improve your campaign, Re-design your banner and  make sure that you are getting ROI(Return on investment) for what you pay for.

In this post, you will get some tips that can improve elements of your banner ad campaign.

- What is your Goal?
Fail to understand your goal? What is the purpose of your pay per click Ad? If you are not able to understand purpose behind your banner ad then think what people will understand and why will they click

- Using same design again and again
This is the bad practice, Every time make use of good different designs. Once you fail in one design  improve next banner with adding what you have missed in the old banner design

- Quality of the image is poor
Many banner ads contain poor quality images. Many designs have horrible size with more load time. Poor design creates a bad impression on your brand or service. Make use of right size, pixel, clear call to action and your intention in the for of text messages.
Use readable text font. Some fonts look good but can't be readable by the user. Make it easy for the user to read your ad

- Include complete information
Include your Logo, Brand name, Services provided by your business. If you are running a small business include more about you in the design. People who know already about your business will understand without messages also, but for the people who are new to your business, it's difficult to understand. They may not know about your business.

- You have missed call to Action!!!
Call to action is a crucial part of every design. Think that you have missed call to action in your banner and running Ad, When the user sees your ad they might like the services provided by you, they want to reach you but if they are not getting any link how will they access your service.

Consider above tips and stay ahead by your competitors. 

SeoCompanyBangalore is Digital marketing company in Bangalore. 
We provide Digital marketing services like,
- Search engine optimization
- Social media marketing
- Pay per click
- Online reputation management
- Lead base marketing
- Email marketing

Visit – http://www.seocompanybangalore.in for more Digital marketing services details