Internet Marketing

Internet marketing can generally be defined as generating sales and leads from potential consumers that are surfing the Internet.

Traditionally, this has meant trying to get your website into Google and others SER-search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. There are specialists and consultants that make their living working with companies to try and get their websites on the first page of Google’s SER-search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called SEO-search engine optimization.

Internet marketing has grown to include PPC-pay per click advertising. These are ads are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s site and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social media networking sites like Facebook,Twitter,Linkedin,Pinterest,ect. The most effective types of targeting for these advertising vehicles will be demographic targeting rather than keyword targeting. This is much more complex than SEO-search engine optimization and PPC-pay per click advertising, but has the potential to be much more profitable!

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